Why a Lead/Capture Follow-Up System is the Best Option in Building your Contact Base or better known as your LIST…
Many Internet Marketers spend hundreds of thousands of dollars on Pre-packaged-Opt-In Leads. The average person starting out and many seasoned marketers find this to be an overwhelming expense; many times leading down a disappointing path of ‘cold calls’ that virtually ‘lead’ –nowhere.
It is understood that in order to build a successful online business you must develop a large and ever increasing Contact Base or List. The best way to do this is through a system that will allow you to recruit others into your business.
In order to recruit effectively it will help to have a list of like minded people who are interested in what you have to offer. Ideally, this will not be some list that you buy off of the internet but rather one that has chosen to ‘opt-in’ to your Lead Capture Page and one that you have built an ongoing relationship through your ‘automatic follow-up system’.
People are more likely to act based on the recommendation of someone they –
- Know
- Like
- Trust
When you first contact a “normal” lead you do not meet ANY of these three criteria. Therefore, it’s always somewhat harder to ‘sell’ them on your opportunity. It is for this reason we must stop looking at people as “leads” and start looking at them as fellow entrepreneurs with whom we are looking to form a relationship. Rather than constantly trying to get more leads and then close them on a particular opportunity- Instead, seek out like minded individuals, and form a relationship with them via e-mail and Social Networking.
Consider these Lead Building Tips:
• Utilize a Lead/Capture System.
• Learn how to get the most out of Auto Responders and Traffic Exchangers etc.
• Find out where you can place ‘free ads’ that produce favorable responses.
• Develop relationships through Forums and online chat that are pertinent to your business or opportunity.
Now, when ANY ‘Opportunity’ arises you will have a group of like- minded people who ‘know‘, ‘like’ and ‘trust‘ you and who are open to consider your opportunity. So remember, stop thinking of people as “leads” , instead, focus on forming a relationship with them regardless of whether they join your business or not.
Google Me —> Julia Gray
or visit me at JuliaGrayOnLine.com
